Cold outbound only works when they already know you.
We turn Series-A SaaS ICPs into warm-intro conversations before your reps ever hit send.
The three buyer signals we actually act on.
Most SaaS outbound treats every prospect the same. We don't. We wait for one of these three windows to open — then move fast.
Just hired a first VP Sales or CRO
Why this matters: New GTM leadership is under 30-day pressure to prove pipeline math works. They're re-reading the ICP with fresh eyes.
How we act on it: We flag the hire in real time, warm-intro the CRO through mutual second-degrees, and open with a data question — not a pitch.
Raised Series A or B in the last 90 days
Why this matters: Post-funding, the board wants to see the funnel scale. Cold-email quotas triple. Reply rates fall through the floor.
How we act on it: We build a Series-scoped ICP the week the round is announced. First outreach lands before the agency RFP is even written.
New product launch, no dedicated GTM lead
Why this matters: PLG teams shipping a sales-assist tier need conversations, not signups. Marketing owns the launch but not the outbound motion.
How we act on it: We take the launch narrative, translate it into three buyer-side questions, and start conversations with users of the product's direct predecessor.
How this works.
One retainer, one team, four steps. No account managers, no "we'll get back to you next quarter."
Ingest ICP
You paste 3 target companies. We reverse-engineer the pattern — firmographic, tech-stack, funding, hiring, org shape.
Signal-hunt
Apollo, LinkedIn, press coverage, hiring pages. One persona per company. Nothing scraped without a real business reason.
Warm outbound
Claude drafts, a human writer approves every line, sent from a real Gmail box on your own domain. No template farms.
Approval-gated sequencing
Follow-ups are queued, not automatic. Each one waits for your click before it fires. Nothing goes out unread.
Not for you if…
Honest filters
- You want 10,000 sends a week — this is not that.
- You need same-day booked meetings — SaaS cycles don't work that way.
- You don't have a real ICP yet — we can't invent one for you.
Field notes.
All commentary →First posts publishing shortly.
Send us the RFP you've been dreading.
We'll show you how we'd approach it — one response, no pitch deck.
Send the brief